Međunarodni marketing menadžment Major Franklin University Switzerland

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Program Međunarodnog marketing menadžmenta osposobljava studente sa znanjem, alatima i načinom razmišljanja za suočavanje sa izazovima sa kojima se organizacije suočavaju danas.

Ukorenjen u Franklinovoj tradiciji liberalnih umetnosti, ovaj smer nudi nastavni plan i program koji kombinuje inovativne i fundamentalne kurseve iz marketinga kao što su zeleni marketing i korporativna društvena odgovornost, analitika digitalnog marketinga, upravljanje brendom sa kursevima iz menadžmenta, politike, psihologije i statistike sa ciljem da se omogući studenti da razumeju potrošače i njihovo ponašanje i da pomognu kompanijama da osmisle aktivnosti koje stvaraju održivu dugoročnu vrednost.

In addition to graduate school opportunities such as MBA, MSc, and MA programs, possible career paths for International Marketing Management graduates include a wide range of roles in companies (brand manager, digital marketing manager, research manager, advertising and communication manager) across all industries.

Foundation Courses (15 credits)

• BUS 115 - Financial Accounting
• BUS 135 - Introduction to Business Systems
• BUS 136 - Marketing in a Global Context
• MAT 201 - Introduction to Statistics
• POL 112 - Markets, Policy and Administration

Management Requirements (15 Credits)

• BUS 226 - Managerial Finance
• BUS 306 - Quantitative Methods and Dynamic Forecasting
• BUS 353 - Strategic Management Theory
• BUS 357 - Global Information Systems
• BUS 410 - Organizational Behavior and Leadership

Marketing Requirements (18 Credits)

• BUS 256 - Marketing Research Methods
• BUS 274 - Brand Management
• BUS 285 - Integrated Marketing Communications
• BUS 342 - Green Marketing and CSR
• BUS 383 - Digital Marketing and Web Analytics
• BUS 385 - Consumer Behavior in International Marketing

Capstone Requirement (3 credits)

• BUS 455 - Global Strategic Management

Departmental Electives (3 credits)

One of the following:

• BUS 236T - Marketing for Movies
• BUS 243 - Personal Finance

Electives (3 credits)

One of the following:

• COM 105 - Introduction to Communication and Media Studies
• COM 202 - Fundamentals of Interpersonal Communication
• PSY 203 - Theories of Personality
• PSY 210 - Cognitive Psychology
• PSY 201 - Social Psychology
• SOC 100 - Introduction to Sociology

Note: Prerequisites may be required for courses outside of the major.